Search, social and paid search each pull a different kind of buyer. What connects them is the CRM and follow-up system underneath, so every channel's leads get chased the same way. We report it all against the number that actually decides whether a launch works: cost per qualified site visit, not cost per click. It's the same mix behind results like Fortune Housing's ₹43.34 cost per lead and HPR Infra's 51 leads for Shades of Green.
Real estate marketing
built to turn
site visits
into signed bookings
As a partner to real estate developers and channel partners, we combine SEO and AI search visibility with a fixed CRM and follow-up system, so enquiries actually become site visits, and site visits become bookings. Buyer research is already shifting toward AI assistants that shortlist projects before a human ever opens your website. Every page and FAQ we build is ready for that shift now, not later.
Success Formula for Real Estate & Development
Found, discovered, chosen. That's the whole formula, and no single channel does all three alone.
SEO and AEO built around the searches buyers actually use: micro-market terms, RERA and possession-status queries, plus the AI assistants increasingly shortlisting projects before a buyer ever opens a website.
Meta lead ads are where real estate performs best for us. Precise geographic and interest targeting, creative built for the specific project instead of a reused template, and lead forms that don't lose someone to a slow landing page. Usually the fastest channel to prove out a new launch.
Search, Display and Call Ads catch buyers already comparing projects or ready to pick up the phone. Paired with call tracking, every click gets attributed to a real enquiry, not just logged as a click.
Strategy & Positioning
Vishnu leads the strategic read on your launch: micro-market, pricing tier, and where a project should actually compete before a single ad goes live.
Marketing & Campaign Lead
Gauri connects positioning, creative and performance, so a launch campaign looks right and still converts enquiries into visits.
Technology & CRM Integration
Atharva owns the tech spine: fast project microsites, tracking that works from day one, and CRM routing that catches every channel partner lead.
>Response & Follow-Up Specialists
The team behind WhatsApp, IVR and site-visit confirmation flows. This is the difference between a lead and a booked visit.
Specialized Tech Expertise
Get Your Free Growth SnapshotReal estate marketing built for how buyers actually search now, backed by systems that prove where every rupee went.
Completely Transforming Our Offering With AI
Generative AI has changed what we build project pages for. It's no longer just a person scrolling a portal, it's an AI assistant reading your page to decide whether to recommend it. We build content and structure for both readers now.
What real estate clients say
about working with us
How Fortune Housing & Estates Found Its Best-Performing Ad in One 30-Day Test, While Four Others Produced Zero Leads
Five creative variants, one 30-day window. One plain image ad generated 13 leads at ₹43.34 each from ₹563.42 spent, reaching 3,337 people. The other four produced no recorded leads on similar budgets. We kept running what worked and pulled spend from what didn't.
Read the full case studyFast, RERA-ready project microsites, built for conversion, not just for looking good. BrandBear designs and builds mobile-responsive landing pages engineered around your site-visit number from the first wireframe.
Secondary case study HPRReal estate-specific insight makes the difference. Every launch teaches us something the next one uses.
Solutions, answered.
Depends on launch size and channel mix. Scoped and priced upfront as a monthly retainer or a fixed-scope launch project, never open-ended hours.
Usually it's not a traffic problem, it's a follow-up problem. Fix response time and CRM routing first, then scale the channels bringing in enquiries.
Yes, for queries with real intent: micro-market searches, "[project] vs [competitor]," RERA and possession-status queries. Generic terms rarely convert.
Every ad, landing page and piece of content carries the required RERA registration number and disclosures, and makes no claim the project can't substantiate.
If your project pages and FAQs are structured clearly enough for an AI system to lift accurate details from them, yes. Not guaranteed for every query, but increasingly where research starts.
Both. Channel partner lead tracking and co-marketing assets are part of the Chosen work above.
Let's talk about your next launch.
It's not marketing until it eventually ends in a sale.