How Roquette Built a Go-To-Market Strategy for the Indian B2B Market.
Roquette is a French plant-based ingredients manufacturer looking to expand its footprint in the Indian market. Entering a new B2B market meant building trust and visibility with Indian buyers who had no prior relationship with the brand, and doing it in a way that matched how business actually gets done in India, not a translated version of their European playbook.
India · B2B market entry
Our approach
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01
Localized marketing strategy
Built a custom digital and brand strategy aligned to the cultural and business nuances of the Indian market, not a repurposed global campaign.
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02
Sales and product marketing enablement
Worked directly with Roquette's internal product marketing and sales teams, giving them the digital frameworks to attract and close Indian clients themselves.
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03
LinkedIn management
Took over Roquette's LinkedIn presence, publishing tailored, localized content to build brand authority and generate B2B engagement within the region, the platform Indian B2B buyers actually use for vendor research.
Before · no localized GTM
Entering India without a localized playbook
No localized go-to-market strategy built for the Indian B2B landscape.
A global brand needing to align with Indian business and cultural nuance, not just translate existing material.
Internal product marketing and sales teams without the digital frameworks to attract and close Indian clients on their own.
From zero regional traction to 1,200+ relevant Indian B2B followers in six months.
India market · six months
Roquette needed more than a media plan to enter India. It needed a go-to-market approach built around how Indian B2B buyers actually research and decide, combining localized strategy, sales enablement and LinkedIn authority. Within six months, the India-focused presence had grown to over 1,200 relevant followers, 4.8% average engagement and 8 to 10 qualified inbound enquiries a month.
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