CAC vs. LTV: What Early-Stage SaaS Teams Should Actually Track Before Scaling Spend
Every venture-backed presentation deck relies on the same familiar benchmark: an LTV to CAC ratio of 3:1 or higher. Early-stage software founders routinely calculate an estimated Customer Lifetime Value, compare it to their initial Customer Acquisition Cost, and conclude that the acquisition model is fundamentally sound. With that validation in hand, leadership authorizes an increase […]