Blended CAC vs. Contribution Margin: What D2C Founders Should Track Before Scaling Ad Spend
The playbook used to seem straightforward: launch paid acquisition campaigns on Meta and Google, monitor your cost per acquisition (CAC), and when that figure looks acceptable against your average order value (AOV), open the spend tap. Today, this play burns cash faster than ever. Many founders find themselves running multi-million dollar direct-to-consumer (D2C) brands that […]