How HPR Infra Built a Digital Presence From Zero for Its Flagship Launch.
HPR Infra is a real estate developer that had no digital presence at all going into this engagement: no functional website to showcase their property portfolio, and no footprint on social media, which made it effectively impossible to capture buyers who were researching projects online.
India · flagship property launch
Our approach
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01
Custom web development
Designed and built a scalable real estate website with a dynamic backend, so HPR Infra could update new and ongoing projects themselves without needing a developer each time.
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02
Digital presence setup
Built HPR Infra's brand presence from scratch across YouTube, Instagram and Facebook.
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03
Content and SEO
Implemented comprehensive website SEO to drive organic traffic, and managed the ongoing content pipeline, including regular social publishing and YouTube video marketing.
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04
Paid advertising and lead generation
Deployed a full-funnel ad strategy (awareness and lead generation), launching and managing targeted Meta and Google lead ads for their flagship project, "Shades of Green," adjusting placements to accurately reach high-intent property buyers.
Before · no digital presence
Launching a flagship project without a digital presence
No website to showcase the property portfolio or ongoing projects
Zero presence on YouTube, Instagram or Facebook
No way to capture the growing share of buyers researching projects online before ever calling
High-Intent Traffic to Closed Sales
Over a recent 30-day sprint (July 29 – Aug 27, 2026), the Meta Ads campaign for Shades of Green didn't just buy cheap reach, it drove a surge of highly qualified site visits that actively converted into revenue. Here is exactly what that 30-day window delivered:
Shades of Green · 30-day sprint
Turning digital traffic into sales
Traffic and lead volume are just vanity metrics if they don't close. By aggressively optimizing the Meta ad targeting, we ensured these site visits weren't just window shoppers. The campaign successfully funneled qualified visitors straight into the sales pipeline, directly turning top-of-funnel clicks into actual closed sales.
Shades of Green · sales pipeline
HPR Infra didn't need a bigger ad budget first, it needed to exist online at all. Building found, discovered and chosen from scratch, in that order, gave "Shades of Green" a real digital funnel where there wasn't one before, and a steady flow of leads to show for it.
It's not marketing until it eventually ends in a sale.
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